For this typographic poster, I made the layout act out the message. The words Take small steps at a time step down the page like a staircase, each line shifted to the right of the one above.
Behind the type, a navy and white checkerboard climbs in the opposite direction, so the grid itself becomes the stairs. I worked on an on and off grid system, letting the squares follow strict columns while the headline breaks out of them.
A short paragraph in the top corner explains the idea: breaking big goals into small, manageable tasks builds momentum and confidence, one step at a time.
I only let myself use one typeface, one colour and black, so scale, spacing and position had to do all the work.