This 11 x 17 mood board sets the visual direction for a Graphic & Web Design program brand in Branding Studio I. The four brand words across the top are Ambitious, Confident, Editorial and Hybrid.
I wanted the program to feel more like a design magazine than a course calendar, so the board uses ink on near-white paper, a visible grid and one strong image. The photos stay calm and neutral, with daylight and real workspaces, so the student work always stands out most.
I used Poppins for the confident, direct voice and Lora for the editorial side. The palette has five colours, with Signal Orange kept to about seven percent of a page so it only shows up on the most important things.
Textures like uncoated stock, halftone dots and overprint give the board a printed feel even on screen.