This poster promotes a BioBlitz at John Abbott College, a citizen-science event where students and the public record as many species as possible on campus with the iNaturalist app.
I wanted people to stop and smile, so a squirrel stands on a phone held out in someone’s hand, as if it is posing for its own observation. The word BioBlitz bends behind it in huge warped letters, and the dates sit right in the middle where your eye lands first.
The practical info is simple: one QR code to participate and two for the App Store and Google Play. A short paragraph at the bottom explains that there is no sign-up, you just upload as many observations as you can.
The QR codes sit on the sides so the squirrel keeps the centre of the poster.